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New Whole Grain, HFCS-Less Products Show Food Companies Are Listening To Consumers

August 17, 2010: 07:47 AM EST
Consumers are increasingly interested in foods that promise whole grains and no high fructose corn syrup (HFCS), and big food companies are listening. Mars Inc.'s new Uncle Ben's Whole Grain White Rice line exemplifies the former trend, while top-selling Sara Lee breads baked without HFCS exemplify the latter. Consumer reaction to new whole-grain products has been positive. But Sara Lee did settle a threatened lawsuit by agreeing to state on its packaging that the new breads were only 30 percent whole grain. The removal of HFCS from food products has also been controversial. The Corn Refiners Association has continuously defended HFCS, warning consumers that replacing it with cane or sugar beet sugars offers no health benefit, and may end up costing more.
Karlene Lukovitz, "Big Brands Reflect Whole-Grain, No-HFCS Trends", Mediapost, August 17, 2010, © MediaPost Communications
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