We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
ACCEPT Reject
Already have an account? Sign in.

 Remember Me | Forgot Your Password?
Home Manage Alerts Archive Archive About Us Register Now   Not a User? Join now

New Whole Grain, HFCS-Less Products Show Food Companies Are Listening To Consumers

August 17, 2010: 07:47 AM EST
Consumers are increasingly interested in foods that promise whole grains and no high fructose corn syrup (HFCS), and big food companies are listening. Mars Inc.'s new Uncle Ben's Whole Grain White Rice line exemplifies the former trend, while top-selling Sara Lee breads baked without HFCS exemplify the latter. Consumer reaction to new whole-grain products has been positive. But Sara Lee did settle a threatened lawsuit by agreeing to state on its packaging that the new breads were only 30 percent whole grain. The removal of HFCS from food products has also been controversial. The Corn Refiners Association has continuously defended HFCS, warning consumers that replacing it with cane or sugar beet sugars offers no health benefit, and may end up costing more.
Karlene Lukovitz, "Big Brands Reflect Whole-Grain, No-HFCS Trends", Mediapost, August 17, 2010, © MediaPost Communications
Domains
TrendSpotter
Vitality & Better Living
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Research, Studies, Advice
Trends
Home | Privacy Policy | Terms and Conditions | Contact Us Copyright © 2000-2023 Business360 Inc. All Rights Reserved
Developed by Yuri Ingultsov Software Lab.