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New Version Of Wheaties “Fuels” Athletic Performance

September 9, 2009: 01:27 AM EST
Eighty five years after a serendipitous accident led to the creation of the original Wheaties breakfast cereal, General Mills says it has blended advanced nutritional science with the developmental help of several top athletes to create a new version “designed specifically to help fuel athletic performance.” Wheaties FUEL, consumer tested for three months, is a 200-calorie-per-serving sweetened whole wheat flake with granola and rice that provides all of the RDV of five B-vitamins, five grams of fiber, plus calcium and vitamin D, according to the company. Listed among the co-creators were football’s Peyton Manning, basketball’s Kevin Garnett, and baseball’s Albert Pujols.
"General Mills Unveils Wheaties Fuel – The New Breakfast of Champions", General Mills, September 09, 2009, © General Mills, Inc.
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