New Symrise Platform Helps Food And Beverage Companies With Product Positioning

Fragrance and flavor supplier Symrise has introduced the "Taste for Life" strategic taste platform, a new product development framework for the food and beverage industries that answers questions about how companies can better fulfill consumer needs. The purpose of the framework is to  help companies develop new products more rapidly and tailor them to market needs, the company said. Consumer preferences in the areas of lifestyle and nutrition are changing rapidly while becoming more versatile. Consumers seek a balance between holistic health and pure pleasure, and the two needn’t be mutually exclusive. The Taste for Life platform helps the industry position brands and products by identifying trends, consumer needs, gaps in product portfolios, competition market positioning and points where product line extensions would make sense.