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New Stevia-Based Sweetener Has A Third Of The Calories Of Cane Sugar

September 8, 2010: 06:39 AM EST
Natural Sweet Ventures, a collaboration between Imperial Sugar Company and PureCircle, is launching an all-natural sweetener that has only a third of the calories of cane sugar. Steviacane will be available initially in two-pound canisters for baking and in 40-count packs of sticks. The granulated sweetener combines stevia, derived from the leaves of the stevia plant, with pure cane sugar. Four ounces of steviacane have the sweetening ability of a cup of sugar, the company says, and one stick (a half-teaspoon) is equivalent to a teaspoon of sugar. The product will be shipped in 40-pound bags and 2,000-pound totes for retail packaging later in September and will reach grocery stores in Texas in November.
"New, All-Natural Sweetener to Hit Market", News release, Imperial Sugar Company, September 08, 2010, © ISC
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