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New Photo “Pinning” Web Site Gathers Momentum

April 6, 2012: 01:49 AM EST
The third most-visited Web site – after Facebook and Twitter – is a newbie known as Pinterest, where visitors “pin” photos and Internet info onto virtual boards. The ranking, reported by Experian, is based on the total U.S. visitors in March, not including mobile users. Pinterest’s founder Ben Silbermann says the key to the eye-popping success since its launch in March 2010 – and especially in the last six months – is the fact that people “pin photos of products they'd like to buy and other interesting bits of info they find while trolling the Internet.” He says the site is about helping people find things they didn’t know they wanted. Experian says the majority of visitors (60 percent) are women, and President Obama recently joined.
John D. Sutter, "Report: Pinterest is third most-visited social site", CNN.com, April 06, 2012, © Cable News Network. Turner Broadcasting System, Inc.
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