We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Online Health Advisor Offers Healthcare Product Marketers As Content Providers

October 6, 2010: 03:03 AM EST

A new entrant into the online health advice category, Sharecare.com, plans to respond to consumers’ health questions using both recognized medical resources – like the Cleveland Clinic and the American Cancer Society – and sponsor companies marketing health-related products. Although content offered by the marketers will be clearly labeled, skeptics wonder if users will be able to differentiate between the two sources and worry that information from marketers might not be completely objective. A Sharecare executive countered: “It’s interesting to see how seriously the brands are taking their answers because they know their answers will not be far from the experts’.”  The online health advice market in the U.S. is sizeable, seeing 96.6 million unique visitors in August, about 45 percent of the month’s total U.S. internet activity.

Stuart Elliott, "Web Site to Offer Health Advice, Some of It From Marketers", New York Times, October 06, 2010, © The New York Times Company
Innovation & New Business Models
Personal Empowerment & Action
Virtual Life & Technology
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Research, Studies, Advice
Developed by Yuri Ingultsov Software Lab.