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New Natural Sweetener Offers Several Advantages To Producers And Consumers

July 29, 2010: 08:57 AM EST
Cookies baked with a novel natural sweetener made from sugar and stevia proved to be a hit at the recent Institute of Food Technologists food expo. The producers of “Steviacane” used their sweetener to bake 1,500 sugar cookies that drew a “strong positive reaction” from the expo attendees. According to Natural Sweet Ventures LLC, which is jointly owned by Imperial Sugar and PureCircle, Steviacane has several advantages: it’s natural, it uses less sugar and is thus lower in calories, and it does not harm the flavor of finished products. The patented process for making Steviacane combines cane sugar and high-purity stevia from the leaves of the stevia plant into an easy-to-use granulated product.
Press Release ISC, "New Sweetener Passes Test at Food Expo", ISC, July 29, 2010, © ISC
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