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New Media Platforms Provide New Opportunities And Challenges For Marketers

November 29, 2010: 03:00 AM EST

New media and digital platforms are galvanizing some of the world's biggest companies into getting the consumer more closely involved than ever before. Delegates at New York's Ad Age Media Evolved Conference heard there are now dramatic changes in how marketing content is distributed and how consumer content and contact can be controlled. Leading marketers, including giants like General Electric and Johnson & Johnson, are finding there are now very different, ultramodern and challenging ways of getting their message across - with consumer interaction as the key. The conference was told that new media creators, who have modern technology at their core, allow companies to draw on the imagination of content creators and consumers, enabling genuine engagement with the brand.

n.ibanez , "Using Social Media to Grow Customer Base and Attract Clients", business Review USA , November 29, 2010, © White Digital Media Group
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