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New EFSA Health Claims Rules Already Having A Major Impact On H&W Food Industry

April 7, 2010: 12:05 AM EST
A new Euromonitor report finds that the European Food Safety Authority’s new regulatory process for evaluating food label health claims is having a major impact on the health and wellness food and beverage market in the EU as manufacturers hurry to reformulate and resubmit claims before the final deadline. The stakes are high, mainly because regulatory approval opens the door to the potentially $203 billion market. And while the report suggests that the new regulatory process may slow R&D investment, it could help entrenched players by making it prohibitively expensive for start-ups to enter the market. Euromonitor also found that health claims on food labels have shifted away from general functionality and nutritional benefits toward treating specific diseases or disorders.
"New Euromonitor Report Discusses Impact of EFSA’s Health Claim Legislation ", Nutraceuticals World, April 07, 2010, © Rodman Publishing
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