New Digital Guru Hopes To Use Data To Make Coca-Cola More “Consumer-Centric”

Coca-Cola’s new chief digital officer has the challenging mission of crafting how to serve customers better by making the most of its digital platforms. The company is testing the use of data, artificial intelligence, and connected devices to enhance the customer experience, provide optimal service and become more “consumer-centric." David Godsman, who started at Coca-Cola a year ago, says his job isn’t just about changing digital experiences, it’s “also about helping customers make decisions in a more effective manner. It’s about an operational transition.”