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New Dads Are Getting More Involved In Social Networks

April 5, 2012: 12:46 AM EST
A growing number of first-time dads – those whose oldest child is no older than two – actively use social networks to share updates (42 percent), photos (56 percent) and videos (21 percent) with friends, according to a survey. The survey also found that millennial dads have more online friends than millennial moms: an average of 96 as opposed to 70. The findings correlate with a deeper trend: with about 17 percent of fathers these days at home, dads increasingly view themselves as partners with moms, sharing household responsibilities like nurturing, cooking and  food shopping. And dads are catching up to moms in another area: a study done a year ago found that 25 percent who use social networks follow a brand.
"New Dads Are Big-Time Social Media Users", eMarketer, April 05, 2012, © eMarketer Inc.
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