We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

New Dads Are Getting More Involved In Social Networks

April 5, 2012: 12:46 AM EST
A growing number of first-time dads – those whose oldest child is no older than two – actively use social networks to share updates (42 percent), photos (56 percent) and videos (21 percent) with friends, according to a survey. The survey also found that millennial dads have more online friends than millennial moms: an average of 96 as opposed to 70. The findings correlate with a deeper trend: with about 17 percent of fathers these days at home, dads increasingly view themselves as partners with moms, sharing household responsibilities like nurturing, cooking and  food shopping. And dads are catching up to moms in another area: a study done a year ago found that 25 percent who use social networks follow a brand.
"New Dads Are Big-Time Social Media Users", eMarketer, April 05, 2012, © eMarketer Inc.
Domains
TrendSpotter
Independence & New Living
Individualism & Self-Expression
Personal Empowerment & Action
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Consumers
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.