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New Beetroot/Apple Juice Blend From Heinz Is Targeted At Athletes

March 10, 2011: 09:02 PM EST
Heinz is targeting sports enthusiasts with a new juice blend rich in dietary nitrate. GO BEET is a combination of beetroot and apple juice that contains no added flavors, colors or preservatives and was formulated to help athletes boost endurance and stamina. According to the company, scientific research has found that that high nitrate levels in beetroot help increase endurance and stamina by allowing muscles to use oxygen more efficiently and to extend the time it takes for muscles to become exhausted. The company recommends drinking one 200 mL bottle of GO BEET each day for three days before intense exercise or a sporting event. One 200 mL bottle should be consumed three hours before exercising.
"Heinz launches GO BEET beetroot juice", Australian Food News, March 10, 2011, © Australian Food News
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