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Nestle Acquires Majority Stakes In Turkish Manufacturers Of Affordable Confectionery Products

December 27, 2010: 10:18 AM EST

Seeking to continue its expansion in emerging markets, Nestle has agreed to acquire a majority (51%) stake in Turkey-based confectionery companies Dogan and Balaban Gida. Nestle, in partnership with the companies, will expand its Popularly Positioned Products (PPPs), which are specially created for the market’s more affordable segment. Nestle uses locally available raw materials to manufacture PPPs, which account for about half of Turkey’s confectionery sector, in order to keep their prices affordable.

Nestlé, "Nestlé stakes claim in CHF 2.4 bio Turkish confectionery sector", Nestlé press release, December 27, 2010, © Nestlé
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