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Nestlé Launches Marketing Campaign In The Middle East Promoting A Healthy Lifestyle

November 15, 2010: 09:52 AM EST

As part of an “Eat Right Live Well” campaign targeting the Middle East, Nestlé has launched a major promotional effort in leading stores and outlets in the region using contests and prizes to encourage consumers to follow five steps to healthy living. The prizes offered are designed to encourage a healthier lifestyle. They include diet packages, gym memberships, Nintendo Wii Sports, Polar watches, pedometers, and BMI calculators. The five steps for healthy living are: eating a variety of foods, being active 30 minutes a day, drinking eight glasses of water a day, eating breakfast and maintaining a healthy weight. The campaign targets stores in the UAE, Qatar, Bahrain, Oman, Kuwait, Jordan, Syria and Lebanon.
"Nestlé launches biggest nutrition campaign", Trade Arabia, November 15, 2010, © Trade Arabia
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