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Natural Soups, 3-Ply Bath Tissue Top NRI’s Lists Of Successful ‘09 Product Launches

March 22, 2010: 10:47 PM EST
Despite an uncertain economy in which consumers paid very close attention to what ended up ion their shopping carts, many companies were able to successfully introduce new food and non-food products in 2009. Information Resources, Inc., kept track of them, compiling two top-ten lists ranked by sales. The biggest achiever in the food category was Campbell’s Prize Harvest line of “100 percent natural” soups, a marketing coup after the company finally figured out how to touch base with its primary demo. Filling out the top five winners in the food category were Bud Light Lime from Anheuser-Busch, Green Giant Valley Fresh Steamers, Arnold Select Sandwich Thins and Dreyer’s/Edy’s Fun Flavors ice cream. King of the hill in the non-food category? Georgia-Pacific’s Quilted Northern Ultra Plush, the first three-ply bath tissue introduced in the U.S. market.
Elaine Wong and Todd Wasserman, "IRI's Top Launches of 2009", Brandweek, March 22, 2010, © Brandweek
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