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Natural Ingredient Supplier Creates Breakthrough White Food Color

September 17, 2009: 12:27 PM EST
Denmark’s Chr. Hansen says it has plugged a big gap in the food coloring market created by consumer aversion to products tainted by synthetic dyes. The company has unveiled a natural white food color based on calcium carbonate, rather than the synthetic titanium dioxide. Consumers are wary of synthetic food dyes because of scientific studies associating them with childhood hyperactivity disorders. A Chr. Hansen exec says the creation of the natural white food color is evidence the company is powering a major trend: “converting the food color market from synthetic to natural solutions.”
"Chr. Hansen launches groundbreaking natural white food color", Chr. Hansen, September 17, 2009, © Chr. Hansen A/S
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