Natural Food Retailers Can Play A Key Role In Keeping GM Foods Out Of The Food Supply

Though there is a possibility that the USDA may get more proactive in restricting genetically modified farming, natural food retailers can play a key role in fighting “big ag” and preventing GM foods from entering the food supply. Consumers who patronize natural food stores are “the best demographic to lead the tipping point,” according to Jeffrey Smith, author of “Seeds of Deception”. Natural foods shoppers are intent on avoiding GM food, but are often not clear on the reasons why or and don't know how to go about it. That’s where retailers can step in and educate shoppers on the health dangers of GM foods, offer easy non-GM options and make viral “the message of the tipping point.” The whole idea is to “mobilize the trendsetting, health-conscious shoppers” to keep GM foods off the shelves.