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More Indian Men Are Seeking Fairness Products And Treatments

May 25, 2010: 03:39 AM EST
A desire for lighter skin, combined with the trend away from macho and towards metrosexual, has led to an increase in demand for fairness products and treatments, such as chemical peels, as part of the emergence of the male grooming market in the country. Fairness products include Emami’s Fair & Handsome, launched in 2005, HUL’s Fair & Lovely Menz Active, as well as Nivea for Men products. Garnier India introduced the Men’s Powerlight line last year. One report estimates the men’s fairness products market at Rs175 crore (some $40 million) and a growth rate of 25 percent, compared with 7-8 percent for the women’s fairness market, spurred by ads that suggest darker-skinned men are less confident and successful than their fairer-skinned counterparts.
"Indian men chase fairness creams", The Express Tribune , May 25, 2010, © The Express Tribune News Network
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