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More Companies Join the March for Sustainable Packaging

October 7, 2010: 01:34 AM EST

A new report by the Global Industry Analysts, Inc., forecasts the world’s sustainable packaging market to reach US$142.42 billion in 2015. Meanwhile, the Sustainable Packaging Alliance says that packaging can only be considered sustainable if it satisfies these four criteria: socially and economically beneficial; efficient use of materials, energy, and water; cyclic or recyclable through industrial or natural systems; and safe or non-polluting and non-toxic. While a survey by Procter & Gamble Professional showed that companies favor environmental responsibility but are confused over how to go about it, several leading businesses, such as Apple, Boeing, Chevrolet, Clorox, Green Mountain Coffee Roaster, and HBO, are doing their shares to promote environment-friendly business practices.

Hayden Norris, "Green Branding Watch: Boeing, Apple, P&G and more", Eco Institution, October 07, 2010, © Green Consulting
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