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More Boomers Buy Health, Beauty Products Online Than Other Age Groups

February 9, 2012: 02:41 AM EST
Baby boomers are more likely to purchase health and beauty products online than consumers from other age groups, according to a consumer behavior study conducted by The Integer Group and M/A/R/C Research. Although more consumers from all age groups shop online for consumer packaged goods, product expiration dates and shipping costs are keeping them from doing ordinary grocery shopping online.
"Study Shows Boomers Are Still More Likely Than Gen Y to Purchase Health, Beauty, Food, and Beverage Products Online", PRNewswire via COMTEX, February 09, 2012, © PR Newswire
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