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Monk Fruit-Based Sweeteners Poised To Take Their Place In World Market

August 16, 2010: 10:08 AM EST
Although most activity is found in China and Malaysia, use of the sweetener derived from Chinese monk fruit is picking up steam in new products in the U.S., according to Innova. Three hundred times sweeter than sugar, monk fruit (Luo han guo) has been confined by U.S. regulations to various food supplements. However, Celestial Seasonings last year unveiled a tea containing monk fruit, and a new Kashi cereal with monk fruit concentrate. The FDA last year granted GRAS (generally recognized as safe) status to Fruit Sweetness monk fruit concentrate from New Zealand’s BioVittoria, a giant producer and processor of Luo han guo. As with stevia, FDA approval opens the door to “wider use in a range of sweetening and flavor enhancing applications” in Europe and around the globe.
"Monk Fruit to Mirror Stevia’s Success?–Innova Market Insights", NPI Centre, August 16, 2010, © Penton Media BV
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