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Mommy Entrepreneurs Plug Gaps In Children’s Food Industry With Healthier Fare

February 8, 2010: 02:31 AM EST
Companies founded by entrepreneurial moms with innovative ideas for healthier foods and snacks for babies, toddlers and other kids have begun to make an impact on the children’s food industry, according to this Wall Street Journal article. In one case, their efforts created an entirely new food category: organic frozen baby food. Others have launched organic, high-fiber snacks, healthy fruit snacks, and baby foods packed in sterile pouches. It’s typical entrepreneurial behavior – finding and filling a need – except “they've learned about the need on the soccer field, at the bus stop, or in play groups," one expert says.
DALE BUSS , "The Mothers of Invention ", Wall Street Journal, February 08, 2010, via Wall Street Journal, © Dow Jones & Company, Inc
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