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Mobile Commerce Surging, But Marketers Need A Strategy To Connect With Consumers

November 10, 2011: 03:15 AM EST
Consumers are gaining the upper hand in the buyer-seller relationship, The NPD Group reports, thanks to the increasing emergence of mobile devices, social networking and cloud computing. The trend is likely to continue for years, because shipments of smartphones and tablets are outrunning shipments of desktops and laptops. Within a couple of years, mobile commerce will surpass $100 billion worldwide. All of these trends suggest a huge opportunity for marketers who can connect with consumers and enrich customer relationships. But it requires a dedicated strategy for the development of viable mobile commerce models.
Jane Danziger et al., "Multichannel 3.0: The Mobile Revolution", Report, Boston Consulting Group , November 10, 2011, © The Boston Consulting Group
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