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Mintel Study Reveals Lack Of Understanding About Fiber in America

May 20, 2010: 07:36 AM EST
A new report from market research company Mintel found that Americans don’t eat much fiber. Even though a third of respondents believed they eat healthily, just 20 percent said they seek and buy items described as healthy. Other studies have found that Americans typically don’t eat the recommended daily levels of fiber. The Mintel study said that 27 percent of respondents find the taste of fiber unpleasant and a quarter believe that added fiber is only for people with digestive problems. The study revealed significant ignorance about the benefits and sources of fiber: 37 percent think they get sufficient fiber from regular foods. Men are particularly prone to “false beliefs” about fiber.
"The importance of fiber, a hard pill for consumers to swallow", Mintel Oxygen Report, May 20, 2010, © Mintel
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