Men's Growing Vanity Drives Market Growth For Men's Skincare in China

China's market for men's skincare products has seen explosive growth in the past five years, reaching almost $1 billion in retail sales value. Driven by growing vanity and desire for individuality among men, the growing market has encouraged manufacturers to introduce designed-for-men brands, such as Olay Men Solutions from Procter & Gamble, L'Oréal Men Expert, Nivea for Men, and Mentholatum. Marketers' key targets are male consumers who are mostly young, rich urbanites, career-focused, and searching for social success, according to Kantar Worldpanel.