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Men’s Facial Skincare Market Growing, Though Only 25 Percent Of Men Use The Products

February 8, 2012: 02:16 AM EST
The vast majority of men over the age of 18 – 90 percent – are using grooming products, whether facial and body skincare, shaving products, hair care or fragrance products, according to a report from the NPD Group. But only a quarter of men are using facial skincare products such as moisturizers, cleansers, lip and eye products, and anti-aging treatments. Despite that, the men’s facial skincare market is growing steadily – up 11 percent in dollar sales in 2011 over 2010. NPD found that 37 percent use facial cleansers (not bar soap) and moisturizers, 30 percent use lip products and 26 percent use acne treatments.
"NPD Reports on the Men’s Grooming Industry: A Market Poised for Growth", News release, NPD, February 08, 2012, © The NPD Group, Inc.
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