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McDonald’s Rolls Out Newest Breakfast Choice Nationwide: Oatmeal With Fruit

December 11, 2010: 10:47 AM EST

After some initial pilot testing, McDonald’s is rolling out its newest breakfast menu option to all 14,000 restaurants: maple-flavored oatmeal with diced red and green apples, raisins, cranberries and cream. Served in a small cardboard cup, the under-300-calories oatmeal dish is priced at $1.99. A national advertising campaign will be launched in early January. The first fast-food chain to offer breakfast oatmeal was Starbucks in 2008. It’s $2.45 version is the company’s best-selling food, despite a lack of TV advertising. Since then Jamba Juice unveiled its version, a slow-cooked oatmeal that comes with brown sugar, fresh fruit or fruit compote. McDonald’s maintains a big lead in the $60 billion breakfast market with 17 percent, despite competition from Burger King, Subway and Starbucks.

Emily Bryson York, "McDonald's adding oatmeal", Chicago Tribune, December 11, 2010, © Chicago Tribune
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