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Mars U.K. Chocolate Bars Will Have 15% Less Sat-Fat Beginning Next Month

August 25, 2010: 08:39 PM EST
Beginning in September, Mars Chocolate U.K. chocolate bars will contain 15 percent less saturated fat. The move is part of its “Raising the Bar” commitment to enhance the nutritional value of products like Mars, Snickers, Milky Way and Topic bars without affecting the flavor. Saturated fat content will be reduced from five grams to 4.8 grams, a change that has cost the company nearly $14 million in R&D over five years. A $2 million television and print ad campaign will launch the new “lower sat-fats, same taste” theme. The U.K.’s Food Standards Agency (FSA) has asked confectioners to reduce saturated fat in chocolate candy by at least 10 percent by 2013. Mars says its Mars bar now has less sat fats than any Top 10 U.K chocolate product.
Rosie Baker, "Mars cuts sat-fats by 15%", Marketing Week, August 25, 2010, © Marketing Week
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