Mars Makes All-Natural-Ingredient Claims For Dolmio Pasta Sauces

Mars in the UK is marketing its Dolmio bolognese sauces as 100% natural, after improvements in harvesting and manufacturing, and will extend this to the whole pasta sauce range during the year. Sales of Dolmio sauces fell 2.3% to £148.9 million in 2010, and the company hopes the all-natural claim in 2011 advertising will attract buyers that normally make their own. Mars is also launching My Dolmio Squeeze Me sachets, designed for kids to add to pasta, meeting demand for food parents can prepare with their kids.