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Marketers Will Benefit From New “Urban Boom”

October 17, 2011: 04:04 AM EST
America is experiencing a reversal of the urban flight phenomenon of the mid-20th century, according to population trend experts who say that marketers can expect to benefit from the trend. Consumers are returning to the cities, driving the “fastest urban boom in history,” according to WPP’s JWT. U.S. Census figures show that 92.4 percent of  the  population growth in the U.S. in the decade ended in 2010 was in the 366 metropolitan areas. Thirty-two percent of Americans – nearly 100 million – have chosen to live in one of the 15 largest metro areas, each with a population of four million or more. Industries that stand to benefit most from this re-urbanization are furniture manufacturing, automotive and retail. Ikea, for example, will benefit from new urbanites looking for apartments and affordable furniture.
Maureen Morrison , "City Living: What 'Urban Boom' Means for Marketers", Advertising Age, October 17, 2011, © Crain Communications
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