Majority Of India's Male Consumers Use Fairness Creams, Report Says

More than 80 percent of male consumers in India are using fairness creams, according to the report "India Male Cosmetics Market — Consumer Insight 2012," by KuicK Research. Overall, consumption of cosmetic products by Indian men saw an upward trend in the past years, driven by changes in men's attitude about cosmetics use. The research also found that majority of male consumers are spending INR 50–100 on fairness creams every month and are willing to pay a premium for creams for men.