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Major Retailers, Brands Support New Package Recycling Label System

October 20, 2011: 02:51 AM EST
Several leading brands and retailers have agreed to implement a new package recycling label developed by sustainability nonprofit GreenBlue to show customers how to recycle after package use. Participating in the voluntary labeling program beginning in 2012 are ConAgra Foods, Costco Wholesale, Microsoft, REI and Seventh Generation. According to GreenBlue, customers have to deal with a “confusing landscape” of misleading and inconsistent recycling messages. The new labels provide a “harmonized system” designed to reduced confusion for consumers by providing clear instructions on how to recycle a package after use. The labels adhere to U.S. Federal Trade Commission guidelines on recycling, GreenBlue said.
Lisa McTigue Pierce , "Leading brands to pilot new recycling label in 2012", Packaging Digest, October 20, 2011, © UBM Canon
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