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Lower Sodium Heinz Ketchup Makes A Quiet Debut In Six Cities This Summer

May 13, 2010: 08:59 PM EST
Risking the possibility of angering die-hard fans of its flagship product, H.J. Heinz Co. is cutting the sodium content of its ketchup in an effort to make the product healthier. The newly reformulated ketchup, which apparently tested well among consumers in its hometown of Pittsburgh, Pa., will begin appearing on grocery store shelves in six cities this summer, without a lot of noisy fanfare. According to the company, the new version will be the lowest sodium ketchup on the U.S. market at 160 mg, 15 percent less then the old version. The company also offers organic, reduced sugar and no-salt-added ketchups, and is working on a version, dubbed Simply Heinz, that contains sugar instead of high fructose corn syrup.
Teresa F. Lindeman, "Ketchup shake-up: Heinz cuts salt in new recipe", Pittsburgh Post-Gazette, May 13, 2010, © PG Publishing Co., Inc.
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