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L'Oreal Paris Joins YouTube To Launch Online Beauty Academy For Rising Stars

April 19, 2016: 12:00 AM EST
L’Oreal Paris partnered with YouTube to launch BeautyTUBE, an online beauty academy and business incubator for new talents in France. BeautyTUBE’s first edition, which will start in June 2016, will feature 10 people selected through the online video-sharing website based on their personalities and points of view on beauty. According to the company, the participations will be filmed for six months while being trained and mentored by L’Oreal Paris and YouTube executives on topics, such as video production, YouTube channel management, and development of beauty expertise.
Jennifer Weil , "L’Oréal Paris, YouTube to Launch BeautyTUBE in France", Women’s Wear Daily, April 19, 2016, © Fairchild Fashion Media
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