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L'Oreal Launches iPhone App Promoting Line Of Foundations

February 13, 2012: 06:14 AM EST
L'Oreal launched the True Match application for iPhone smartphones to headline the company's mobile marketing campaign promoting its True Match line of foundations. The mobile app includes questions designed to help consumers choose their makeup shade and find the nearest stores selling the L'Oreal product.
Lauren Johnson, "L’Oreal drives in-store makeup sales via mobile app", Mobile Commerce Daily, February 13, 2012, © Napean LLC.
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