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Long-Awaited U.S. Dietary Guidelines For Foods Marketed To Children Remain In Limbo

July 23, 2010: 10:37 AM EST
Efforts by federal regulators to impose stricter nutritional standards for food marketed to children may have ground to a halt due to opposition by the food industry. The industry has been expecting a final version of new dietary guidelines from the USDA, FDA, FTC and CDC this month. The delay worries many nutrition advocates who feel the guidelines might end up stripped of their teeth because of industry pressure. Draft proposals put limits on sugar and fat content in children’s foods, and required healthier content, such as whole grains, low-fat milk, fruits and vegetables. Critics of the proposals called them “extraordinarily restrictive,” arguing that the food industry has already taken steps to make foods targeted at children much healthier.
WILLIAM NEUMAN, "Ad Rules Stall, Keeping Cereal a Cartoon Staple", The New York Times, July 23, 2010, © The New York Times
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