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Kraft’s Liveactive Cheese Contains Cholesterol-Lowering Plant Sterols

November 5, 2010: 10:50 AM EST

A Kraft sliced cheese that contains plant sterols is being promoted as “the first Australian cheese …proven to lower cholesterol.” Kraft liveactive cheese is formulated with plant sterols, which have been associated with reductions in blood cholesterol. Because they are similar chemically to cholesterol, plant sterols compete with cholesterol for intestinal absorption and at high enough consumption levels can block cholesterol from entering the blood stream. Cheese containing plant sterols has been tested in clinical studies has been shown to lower cholesterol levels by as much as 10 percent among people with high cholesterol. According to Kraft, liveactive sliced cheese has the lowest amount of fat per serving when compared to spreads and milk products enriched with plant sterols as of August 2010 in Australia.

Josette Dunn, "New Kraft cheese lowers cholesterol", AFN, November 05, 2010, © AFN
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