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Kraft's High-Tech Kiosk Helps Consumers With Their Grocery Shopping

February 28, 2011: 10:17 AM EST
Kraft Foods' Meal Planning Solution on-site retail kiosk helps consumers with their grocery shopping and sells Kraft products at the same time. Powered by Intel processors and designed for in-store operations, the automated shopping guide scans shopping lists and captures data stored on mobile phones via Kraft's iFood assistant mobile application. Kraft's machine also scans consumer's faces with a camera, and creates their basic profiles using video analytics technology. 
E.J. Schultz , "Kraft Meal-Planning System Tailors Recipes, Grocery Lists to Shoppers", Advertising Age Digital, February 28, 2011, © Crain Communications
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