Kraft, HSN Partner To Cross-Promote Their Products

Interactive multichannel retailer HSN and Kraft Foods have partnered to cross-promote their products through a program of innovative content and commerce across multiple platforms. Consumers will be able to purchase HSN cooking products on Kraftfoods.com's recipe pages and find Kraft Foods products on HSN.com and other HSN distribution channels. According to the companies, the program is designed to offer consumers “compelling food ideas, quality cookware products and a richer experience in the kitchen.” The partnership will initially showcase the Kraft Foods portfolio by creating multiplatform marketing programs with HSN for Philadelphia Cooking Crème and  Maxwell House International coffee.