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Kraft Foods Publishes eBook With Recipes Using Philadelphia Cream Cheese

December 14, 2010: 10:36 AM EST

Kraft Foods and mobile entertainment agency skyrocket have partnered to produce Kraft’s first eBook, "Spread a Little Joy," a compilation of recipes featuring Philadelphia cream cheese. The book, available in Apple’s AppStore or at Amazon.com for $9.99, contains more than 70 recipes for appetizers, entrees, sides and desserts, all made with Philadelphia cream cheese. According to Kraft, this is the first branded eBook built on skyrockit's turnkey platform solution that enables rapid conversion of multiple digital file formats into eBooks in one to two weeks. Kraft Foods has been experimenting with different forms of electronic delivery, including a premium branded iFood Assistant app and Big Fork Little Fork, an iPad app.

Kraft Foods, "Kraft Foods Publishes Company's First Branded eBook", Kraft Foods press release, December 14, 2010, via PR Newswire, © Kraft Foods
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