Kraft Foods Launches Twitter Campaign For Jell-O Pudding

Kraft Foods plans to launch a Twitter-based marketing campaign for its Jell-O pudding brand. MDC Partners' CP&B designed the "Mood Monitor" social-media marketing campaign to send coupons to Twitter users who tweet messages that include ":(", the Twitterverse's symbol for a frown face, and requires users to reply with ":D", the symbol assigned by the marketer for "pudding face" – the smile brought on by eating pudding.  Kraft will only turn on the program when smiley faces on the U.S. section of Twitter fall below the 51% average. Kraft unveiled the campaign with a television commercial showing a father trying to hide his "pudding face."