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Kids Who Watch TV Are Bombarded By Ads For Junk Food

July 15, 2010: 03:55 PM EST
Research groups in 11 countries who studied television food advertising found that kids were exposed to high volumes of ads that used child-oriented persuasive techniques to push unhealthy foods. Each group recorded programming between October 2007 and March 2008 from three channels most watched by children. Food ads comprised 11 - 29 percent of the advertising. “Noncore” foods (packed with undesirable nutrients or energy) were featured in 53 - 87 percent of the ads. The rate of noncore food ads was higher during children's peak viewing times. And most of the ads that featured persuasive marketing were for noncore foods. The researchers said their findings support calls for regulation of food advertising during children's peak viewing times.
Bridget Kelly MPH, et al., "Television Food Advertising to Children: A Global Perspective", American Journal of Public Health, July 15, 2010, © American Public Health Association
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