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Kids Still At Risk From Junk Food Ads Shown On TV

April 19, 2010: 12:32 AM EST
According to consumer advocates, most food and entertainment companies either lack policies on marketing to children or the policies are inadequate. Sixteen major food and restaurant companies pledged in 2006 not to market foods to children under 12 if the foods did not meet their own nutritional standards. But, according to the Center for Science in the Public Interest, “nutritional standards” is a vague concept that varies from company to company and from mom to mom. It wouldn’t be a problem, one nutritionist said, if the companies were marketing broccoli. But they’re marketing “sugary cereals, fast food, snack foods and candy,” all of which contribute to childhood obesity. One study of children showed that each added hour of television viewing led to eating 167 added calories from junk foods advertised on TV.
JANE E. BRODY, "Risks for Youths Who Eat What They Watch", New York Times , April 19, 2010, © The New York Times Company
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