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Kids See More Fast-Food Ads On TV, But Fewer Ads For Sweets And Drinks

July 5, 2010: 08:57 AM EST
Though younger kids saw fewer TV ads for foods like sweets and drinks in 2007 than in 2003, older children saw more of them, and all kids between 2 and 17 years were exposed to more fast-food ads, according to a U.S. study. The researchers detected “substantial decreases in exposure to ads for the most heavily advertised sugar-sweetened beverages – fruit drinks and regular soft drinks.” Nevertheless, exposure to fast food ads increased by 4.7 percent for kids aged 2-5, 12.2 percent for kids 6-11, and 20.4 percent for adolescents 12-17 between 2003 and 2007. An apparent racial gap in advertising was also on the increase during that time. African American children by 2007 saw 1.4 to 1.6 times the food ads each day that white children saw, depending on age.
Lisa M. Powell, PhD; Glen Szczypka, BA; Frank J. Chaloupka, PhD, "Trends in Exposure to Television Food Advertisements Among Children and Adolescents in the United States", Archives of Pediatrics & Adolescent Medicine, July 05, 2010, © American Medical Association
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