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Kellogg’s Reduces Salt Content Of Breakfast Cereals In UK

January 29, 2010: 09:28 PM EST
Pressure from British health watchdogs is spurring Kellogg's to trim a third of the the salt content of several breakfast cereal brands, the Daily Mail reports. The UK Food Standards Agency and consumer health advocates have said that the country’s high consumption of salt has been linked to 14,200 premature deaths a year from strokes and heart attacks linked to high blood pressure. Kellogg’s will cut salt content in Corn Flakes, Rice Krispies, Crunchy Nut, Frosties, and other brands by 30 percent, stating that its action is the result of “listening to our shoppers” for 12 years.
SEAN POULTER, "Kellogg's to cut the salt in its cereals by a third following pressure from health watchdogs", Mail Online, January 29, 2010, via Mail Online, © Associated Newspapers Ltd
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