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Kellogg’s Increased Ad Budget, Plus Lower Ad Rates, Means Big Hike In Impressions

February 18, 2010: 06:08 AM EST
Taking advantage of what analysts refer to as “media deflation” – basically a drop in advertising rates – Kellogg Co. will continue to increase spending on ads in 2010. The company’s total ad spending in 2009 topped $1.1 billion globally – nine percent of $12.6 billion in sales – and should hit that level this year. The result of the “increased spending/reduced pricing mix,” according to this Media Post article, led to a double-digit increase in ad impressions in 2009 over 2008. The company expects the increase in impressions will be in the high single digits in 2010. Kellogg has also tripled spending in social media.
David Goetzl, "Kellogg Increases 2010 Ad Spend, Triples Social Media", Media Post, February 18, 2010, © MediaPost Communications
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