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Kellogg Predicts Kashi Brand Will Hit Billion-Dollar Sales Mark By 2015

February 17, 2010: 06:27 AM EST
Kellogg Co. said recently that it expects sales of its Kashi brand of health foods to hit the billion-dollar mark over the next five years, putting it in the same sales league as Special K. No longer just a line of breakfast cereals, Kashi includes granola bars, cookies, frozen pizza, waffles and entrees, and is extending its marketing reach beyond moms in their forties to kids. Launched 25 years ago by an entrepreneurial couple and purchased by Kellogg in 2000, the brand has grown 31 percent a year since 2004, according to this Business Week article. That compares to five percent a year for Kellogg as a whole.
Mark Clothier, "Kellogg Says Kashi May Grow to $1 Billion Brand in 5 Years", Business Week, February 17, 2010, © BLOOMBERG L.P.
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