Kellogg Participates In Effort To Provide 1 Million Breakfasts To Kids During 2012-13 School Year

Noting the importance of a healthy breakfast – cereal and milk, for example – Kellogg recently partnered with the Action for Healthy Kids, as well as Hilton, Marriott and Sysco, to provide a million breakfasts to needy kids across the U.S. during the 2012-2013 school year. The program includes a grassroots social media marketing effort to enlist the support of Americans. People are encouraged to “Share Your Breakfast” by posting a description of their breakfast on Kellogg’s Facebook or Twitter pages. People who bought a LivingSocial Family Deal during National Breakfast Week received a free breakfast on Kellogg, which also donated a free breakfast to a needy child. Some Kellogg products also featured $5-off-breakfast coupons.