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Kellogg Launches Gluten-Free Version Of Rice Krispies

May 11, 2011: 05:33 AM EST
Kellogg announced that it is launching a gluten-free variety of its Rice Krispies breakfast cereal for people with celiac disease and gluten sensitivity. The new product, which will be available in stores nationwide beginning in June, will be made from whole brown rice instead of barley malt, which is the source of gluten in the original Rice Krispies cereal. Kellogg said each serving of the gluten-free version contains 120 calories, less than a gram of sugar, a gram each of fat and fiber, three grams of protein and 190 milligrams of sodium. The cereal is fortified with several vitamins and minerals.
"Kellogg Brings a Family Favorite Back to the Table for Gluten-Sensitive People With Launch of Rice Krispies® Gluten Free Cereal", Press release, Kellogg, May 11, 2011, © Kellogg
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