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Junk Food And Fast Food Restaurants Form The Bulk Of Movie Product Placements

February 8, 2010: 06:54 AM EST
The large number of junk food and fast food restaurant product placements in movies constitute a potent form of advertising that might be having a significant negative impact on children’s food choices, a new U.S. study has found. Researchers identified 200 movies that were top 20 hits between 1996 to 2005 that had brand placements for food, beverages, and retail restaurants. They found that 138 films (69 percent) contained at least one food, beverage, or restaurant brand. Most brand placements were for energy-dense, nutrient-poor foods, including candy, salty snacks, and sugary drinks. Fast food restaurants comprised two-thirds of the restaurant placements.
Lisa A. Sutherland, PhD, et al., "Prevalence of Food and Beverage Brands in Movies: 1996–2005", PEDIATRICS, February 08, 2010, © American Academy of Pediatrics
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